Magazine publishers often face difficulties when it comes to the running of operations within the business but these can often be avoided.
A common problem can be when a member of the sales team adds a booking after your magazine has gone to publication. This can cause all kinds of problems in terms of missed advertisements, missed invoices and more importantly, unhappy customers. This needs to be avoided so requires some management, sales people should be aware of when a magazine is going to print and blocked from adding any further bookings, if possible.
Another issue publishers face is a delay in receiving copies from customers. This can cause delays for the entire company, therefore creating a delay in publishing and leaving other customers unhappy. This also needs to be avoided, so you need to ensure you have a method of ‘Copy Chasing’. Copy Chasing is the act of contacting your customers who are yet to send in their copy, to remind them to send it over to you asap.